B Free Fashion, Lifestyle & Tips

When it comes to buying a training bra, the only way to go is wirefree. With fluctuating bust sizes, underwire bras are only going to restrict the breast and become uncomfortable to wear within a matter of months. Teens often grow out of their training bras within months, especially at the beginning of puberty.

We believe women shouldn't have to worry about painful underwires, itchy seams and down...

To keep yourself comfortable in summer, choose intimate apparel in fabrics that are light, breathable and cool against your skin. Natural fibers will always trump synthetic materials because they allow the skin to breathe and don’t trap heat. See our favourite summer fabrics below:

Shopping for Shapewear? Find the perfect fit for your body shape!The majority of women fall into one of five broad categories of body shapes. When you understand your shape you can find the perfect clothing and shapewear that suits your unique body. Here is a guide to identify your body shape, and the best control garments for you.

Find your perfect shaper using this guide. If you are looking for full tummy control and maximum strength that will smooth your hips, bums and thighs than look no more!